About

Influenced by the cinema of the 60s, the directors of the New Wave and the Bauhaus movement, MIMOUNI was created to tell alternative stories to these works through a refined, light and graphic imagination.

Camille Mimouni wishes to transmit his passion and his innovative vision of fashion by creating outfits with singular cuts and stories. Actors such as Anna Karina or Michel Piccoli influence the brand. The characters they embody inspire our creativity to develop new looks inspired by the past.

We give an important place to the graphic aspect of the clothes. Inspired by the Bauhaus movement and Russian deconstructivism, the designer Sacha Kalfon develops a graphic universe for each collection, notably within the books related to the outfits. The modernity of the geometrical forms as well as the futurism of these artistic movements are part of certain outfits.

Since April 2022, the Mimouni brand offers independent outfits with a singular universe accompanied by a graphic and photographic book that develop the story it conveys.

Our ambition is to create a range of mixed and non-gendered clothing that will correspond to all types of morphologies, this is important to us and it is the direction that the brand seeks to follow. We are aware of the environmental cost of fashion.

We work on healthy production processes to produce as little waste as possible. We believe in a more rational way of consuming. That's why we only use local producers in Paris or Marseille who offer the end of fabric rolls from fashion houses or previously recycled fabrics.